UK Firm Grant Apologies over a controversial social media campaign in South Africa

A United Kingdom public relations firm has apologised over a controversial social media campaign in South Africa that critics say inflamed racial tensions.

The opposition said the campaign by Bell Pottinger was designed to stress the power of white-owned businesses.

The UK-based company sacked one employee and suspended another three, admitting the campaign was offensive.

Critics say its aim was to divert attention from claims of corruption made against President Jacob Zuma.

The South African president has faced allegations of his ties with wealthy Guptas family.